Police Athletic League of Philadelphia



A public service announcement highlighting PAL’s outreach efforts in Philadelphia has earned top honors in the “Promotion – News and Program and PSA – Single Spot” category in the 2016 Mid-Atlantic Emmy® award competition.

Emmy awards, which recognize excellence in television news, programming and individual achievement in Pennsylvania, New Jersey and Delaware, were announced Saturday, September 24 at the 2016 Mid-Atlantic Chapter of the National Academy of Television Arts & Sciences (www.natasmid-atlantic.org) award ceremony.

Titled, “Cops Helping Kids,” the 30-second PSA spotlights efforts of PAL police officers building relationships with Philadelphia’s inner-city young people and bridging the gap between communities and law enforcement. Public service announcements are ads that local television stations run without charge for nonprofit organizations, such as the Police Athletic League of Philadelphia.

The honored PSA was produced by Center City Film and Video with support from various media partners, PAL Public Relations Committee members, and PAL staff. Participating in creation of the public service announcement were Center City Film and Video employees Brian Isely (director) and Joy Marx (producer); Shelley Hoffman (producer) formerly of CBS 3; and Matt Maiorano of CBS 3 (director). PAL Communications Manager Chris Lyons was production manager.  The whole process was led by PAL Public Relations Committee Chairperson Gene Castellano.

“PSAs go a long way in helping us tell our story,” said PAL Commanding Officer Lieutenant Evelyn Cintron – “increasing awareness, understanding, and support of the Police Athletic League of Philadelphia’s mission in the city. They also reflect the amount and quality of support PAL receives from the local business community year-round,” she emphasized. “Typical is the work of PAL Board member Brian Isely of Center City Film and Video, and all of our media partners who helped with the video, including Joy, Matt, Shelley, and many more.

The “Cops Helping Kids” PSA is one of a number of PAL announcements currently appearing on a number of local TV stations.  There are also 15-second and 90-second spots.

The award was among more than 80 Mid-Atlantic Emmy Awards presented before a sold-out audience of more than 500 regional television industry professionals gathered for the 34th annual event, held at the Philadelphia Marriott Downtown.

Nearly 900 entries were submitted in 78 categories, judged by TV industry professionals with expertise in their respective categories, and evaluated in areas of content, creativity and execution.

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